Buffettism
• Rule No.1: Never lose money.
Rule No.2: Never forget rule No.1
• Be fearful when others are greedy. Be greedy when others are fearful
• It is far better to buy a wonderful company at a fair price than a fair company at a wonderful price
• Whether we’re talking about socks or stocks, I like buying quality merchandise when it is marked down
• Price is what you pay. Value is what you get
• It takes a lifetime to build a reputation and five minutes to ruin it
• Cash combined with courage in a crisis is priceless
• Never invest in a business you cannot understand
• Only buy something that you’d be perfectly happy to hold if the market shut down for ten years
• Someone is sitting in the shade today because someone planted a tree a long time ago
• Risk comes from not knowing what you’re doing
• If you don’t feel comfortable owning something for 10 years, then don’t own it for 10 minutes
• If a business does well, the stock eventually follows
• I wouldn’t mind going to jail if I had three cellmates who played bridge
• The fact that people will be full of greed, fear or folly is predictable. The sequence is not predictable
All that’s missing is how to value a business (hint: he uses a 10% discount rate).
Edit: I was wrong. Buffett uses the long-term treasury rate to discount cash flows.
Source: taitran