Like the Religion

"Liquamen (a salty fish sauce) was made throughout the Roman Empire; the earliest known manufacturer was a man from Pompeii. We know this from an advertisement that he had inscribed on his jars: ‘Best strained liquamen. From the factory of Umbricus Agathopus.’"

New Yorker

People have been branding and advertising for much longer than I had realized (Pompeii was destroyed by the eruption of Mt Vesuvius in 79 AD).

Posted 12/6/09 @ 11:47 AM #
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